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Cycling Culture Club Partners with Castelli
The story behind the CCC X Castelli partnership. It started with a conversation between two believers: people who think brands have a genuine role to play in making cycling more diverse and inclusive. The result is Momentum, our first kit collection, with all profits going towards CCC initiatives, including our scholarship programme and community builder. But the partnership goes well beyond kit. Read the full story to find out what it means for CCC and the riders we serve.
Jun 175 min read


The Soigneur’s Experience at Cape Epic by Iman
Iman Achieng' Kagumba went to Cape Epic this year. Not to race, but to work. As a soigneur for the Pump for Peace pro team, she spent eight days giving muscle therapy to elite athletes, running between feed zones, and at one point holding four bottles for four different riders who all arrived at once. It is a side of racing most of us never see, and a story about what it feels like when your work is finally trusted at the highest level of sport.
Jun 84 min read


The Savile Row Effect: How BUBR Is Remaking Cycling's Tailored Tradition
Toks didn't just dream up change and let it sit in his head, he manifested it, moulded it and unleashed it on the world in the most beautiful way. Black Unity Bike Ride is the cultimation of that dream and that effort, a series of celebrations of black culture and cycling in London, Manchester and beyond.
Mar 225 min read


Introducing: Iman Achieng’ Kagumba
Today we are welcoming Iman, an avid mountain biker, integrative nurse, and social scientist whose adventures span racing, bikepacking, and deep community connection across Kenya and Tanzania. From navigating health challenges and redefining ambition to dreaming of a more mindful world connected by two wheels, Iman brings heart, honesty, and global perspective to Cycling Culture Club.
Jan 184 min read


Ride for Relief: Western Jamaica, Hurricane Melissa, and the Power of a Virtual Ride
When Hurricane Melissa brushed past Jamaica in late October, the western side of the island felt the brunt of her anger. Llori Sharpe, Jamaica's National champion, took matters into her own hands to raise vital funds for the relief effort
Dec 14, 20252 min read


Behind The Materials: From Fabric to Fashion
AFRICAP designs and manufactures beautiful cycling caps inspired by the vibrancy of West Africa and made from the very Ankara fabrics that the continent produces. Its founder, Hammer, takes us through the vibrant journey from fabric, to cap.
Nov 4, 20253 min read
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