Introducing: Tokunbo Ajasa-Oluwa

Welcome to CCC introduces, our series spotlighting the incredible contributors who give their time and energy to Cycling Culture Club.

Toks is a unique soul. Not just uniquely dedicated to diversity and cycling, but turning that devotion into action and real behaviour change. If you don't know, Toks founded Black Unity Bike Ride, a celebration of cycling, and more specifically, black cycling, first in London, then in Manchester and now back to the motherland, Africa. Read on to explore his personal journey into cycling and the resultant effect he's had since.

Words: Toks

Photos: Black Unity Bike Ride/Toks/Others

Socials: @toksytoks

Tell us about yourself. 

I was born and raised in East London, and initially was a print journalist before holding a number of senior exec roles within the third sector. I am a father of two and young people have been the golden thread throughout my career. I am an executive coach and also the founder of the Black Unity Bike Ride (BUBR), which became a registered charity in 2024.

What do you love about cycling 

I love the freedom that being on two wheels provides, I love how it has enabled me to discover parts of my city that I would've missed if it weren't for the bike. I love how fulfilling the experience is, regardless of whether I am riding solo or part of a group ride.

What barriers have you faced in cycling

I think initially the cost was a barrier; I didn't appreciate how expensive it could be as a sport. 

Why were you interested in contributing?

I am a big believer in inclusion and being the change you want to see. 

If you're comfortable, tell us about your personal experience of diversity in cycling

There was a perception that Black people didn't ride bikes in the UK. So it was an amazing sight to see over 1,000 Black people turn up to the very first BUBR in 2020. However, the sad part is, such a large volume of Black people together was considered a threat and the police presence was significant...including a helicopter! That day, we made an unapologetic statement of intent, one that will be remembered for many years to come.

Your fondest memory on the bike 

I think it was whilst riding in Rwanda, the elevation was insane! I felt really proud about completing that trip as it tested me to complete something I wasn't sure I could.

Where are from: 

Leyton, East London

Where do you live: 

Border of East London and Essex

Are you part of a Club/team: 

No, but I've ridden with a number of clubs, including Chain Gang Cyclist, No Limit CC and TWR.