Connections EP 016 - Alisha Zellner: Building Community Through Listening

In this episode of Cycling Culture Club Connections, Miles speaks with Alisha Zellner, Community Specialist at SRAM and the driving force behind its global community programme.

Alisha shares her journey from mental health counselling and law enforcement into the cycling industry, and how her lived experiences shaped a programme designed to support underrepresented communities in cycling. From her research into systemic barriers, to launching Bike Ride for Black Lives, to leading initiatives that create real access and opportunity, this is a conversation about listening, trust, and building something that truly reflects the people it serves.

They also explore the power of the bike as a space for healing, connection, and change, and why community work must always start with those closest to it.

Key Topics

• The SRAM Community Programme and how it works

• Building community-led initiatives through listening and trust

• Barriers to cycling and representation in the sport

• From law enforcement to the cycling industry

• Bike Ride for Black Lives and the role of cycling in healing

• Creating sustainable change through community partnerships

• How CCC became part of the SRAM programme

Links

• Alisha on social media: @epicstrong

• Ride for Racial Justice: @rideforracialjustice

• Follow us: @cyclingcultureclub

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