Introducing: Aster Cheng
Aster, a road and gravel cyclist from Amsterdam with Singaporean roots, is co-founder of No Ordinary Women Cycling Club (NOWcc). She discovered cycling seven years ago through the industry and has since built a career in marketing while championing representation in the sport. For Aster, cycling is about community, conversations, and freedom on two wheels—while also navigating the barriers women+ still face on the road.